what is cpc

CPC stands for Cost Per Click, which is a metric used in online advertising to measure how much an advertiser pays each time someone clicks on their ad. CPC is also known as Pay-Per-Click (PPC) . Advertisers typically bid on keyword phrases relevant to their target market and pay when ads are clicked. CPC is used to determine the cost of showing users ads on search engines, Google Display Network for AdWords, social media platforms, and other publishers. The primary alternative to CPC is the cost per mille (CPM) model, which charges 1,000 ad impressions of the display ad, regardless of whether or not a viewer clicks on the ad. CPC is an important metric for marketers to consider since it measures the price for a brands paid advertising campaigns.