what is cpc in marketing

CPC, or cost per click, is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites. It is a metric that measures how much an advertiser pays each time someone clicks on their ad. CPC is also known as pay-per-click (PPC) and is important for marketers to consider, as it measures the price for a brand’s paid advertising campaigns