CPM stands for "cost per mille" or "cost per thousand" and is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. CPM is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns. In email marketing, CPM refers to the cost of sending a thousand email messages. CPM is also used in digital marketing to describe the advertising expenditure per 1,000 individuals reached by the ad.
It is important to note that CPM is not the only pricing model used in advertising. Other methods include cost per click (CPC) and cost per acquisition (CPA) . CPM is typically used in campaigns that are designed to be seen by thousands of people and is a great tool for businesses and anyone who wants to advertise their service or product. CPM is also used in project management as a step-by-step technique for process planning that defines critical and non-critical tasks with the goal of preventing project schedule problems and process bottlenecks.
