CPM stands for cost per mille, which is a pricing model used in digital marketing to measure how many thousands of people an advertisement or marketing piece has been viewed by. Specifically, CPM refers to what an advertiser pays for 1,000 impressions of an advertisement on a web page. An impression is when someone sees a campaign on social media, search engines, or another marketing platform.
CPM is one of several methods used to price online ads, with other methods including cost per click (CPC) and cost per acquisition (CPA) . CPM is often used in campaigns that are designed to be seen by thousands of people, making it a valuable metric for marketers and advertisers to gain insight into their level of brand awareness and the potential impact of their ad campaigns.
