what is crm in salesforce

Salesforce is a technology used for managing all a companys relationships and interactions with customers and potential customers, known as Customer Relationship Management (CRM) . A CRM system allows businesses to manage customer and prospect relationships with data, store, track, and analyze customer and prospect information in one central location, including contact and account information, sales opportunities, service cases, and marketing campaigns. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Salesforce offers the world’s leading cloud-based CRM software, offering a range of innovative and far-reaching CRM solutions that can be effectively customized to the requirements of businesses of all sizes, from global enterprises to start-up micro-enterprises. A CRM system works by collecting customer information from across multiple sources and channels, such as name, email, phone number, and social media handles, and other information, such as recent news about a contact’s company, may also be included.