what is ctr

CTR stands for click-through rate, which is a metric used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. It is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. CTR is calculated by taking the number of clicks on an ad or link, dividing it by the number of impressions, and expressing the result as a percentage. A high CTR is generally considered a good indication that users find the ad or listing helpful and relevant. CTR is commonly used for PPC ad campaigns on search engines and social media, but it can also be used to measure how effective SEO efforts are.