Customer satisfaction is a measurement of how happy customers are with a company's products, services, or overall experience. It reflects the extent to which a company's offerings meet or exceed customer expectations. When customers' needs and expectations are fulfilled, they are considered satisfied; if not, they may be dissatisfied
. This concept applies broadly across industries and organizations, including retail, manufacturing, healthcare, education, and more, where the focus is on understanding and fulfilling customer needs to foster loyalty and business success
. Customer satisfaction is typically assessed through tools such as surveys, feedback analytics, and direct customer interactions, which help companies gather insights to improve their products and services continuously
. It is a critical business metric because high customer satisfaction often leads to customer loyalty, repeat business, positive word-of-mouth, and ultimately better financial performance, while low satisfaction can result in complaints, negative reviews, and loss of business
. In summary, customer satisfaction measures how well a company fulfills customer expectations, influencing customer loyalty and business success
