what is cx

CX stands for Customer Experience, which refers to how a business engages with its customers at every point of their buying journey, from marketing to sales to customer service and everywhere in between. It is the sum total of customers perceptions and feelings resulting from interactions with a brand's products and services. CX management is the process that companies use to oversee and track all interactions with a customer during their relationship. CX encapsulates everything a business or an organization does to put customers first, managing their journeys and delivering superior experiences, value, and growth for customers. Improving customer experience can make a big difference in customer satisfaction, loyalty, and repeat business. CX is a vast concept that includes all the interactions customers have with a company at all stages of the customer journey, even if it doesn’t result in a purchase.