Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States
. It was created by retailers to encourage people to shop online and was coined by Ellen Davis of the National Retail Federation and Scott Silverman in 2005
. Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains
. On Cyber Monday, online retailers usually offer special promotions, discounts, and sales, and traditional retailers generally offer exclusive, website-only deals
. Since its inception, it has become an international marketing term used by online retailers around the world
. According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend..."
. Cyber Monday is now one of the most important days of the retail year, and it looks set for further growth in the years ahead
