what is demand in marketing

In marketing, demand refers to the desire for a particular product or service and the willingness of consumers to pay for it at a certain price. Market demand is the total of what everyone within a specific industry desires and can help guide merchants when building an ecommerce site. Demand marketing is a modern way of doing B2B marketing that helps to create customer engagement and shifts pipeline focus to prioritize intent. The aim of demand marketing is to help organizations reach new markets, build relationships with existing customers, and create demand for new products or services. It involves multiple channels, platforms, and campaigns that are coupled with structured sales programs. The associated efforts that are involved in demand marketing include building awareness, positioning relevance, supporting validation, and mitigating customer evaluation. The whole marketing team is heavily involved in executing this strategy, and content and campaigns play a pivotal role in creating brand awareness and reaching out to the audience.