what is depop

Depop is a social e-commerce company based in London, with additional offices in Manchester, Milan, and New York City. It is a marketplace where people can buy and sell new and used fashion, beauty, and lifestyle items. Depop is popular among Gen-Zers, and 90% of its users are under the age of 26. It is a platform where sellers and buyers can DM one another, like items, and follow one another. Depop is cheap because it has secondhand and pre-owned items, and it is often considered ethical since it focuses on sustainability and the resale of preowned items. Depop collects a 10% fee for each item sold on the platform, and payments processor PayPal takes an additional 2.9% and $0.20 per transaction. By buying and selling on Depop and keeping items in circulation, users are helping reduce fashion waste.