Digital marketing is the use of digital channels to promote products and services to potential customers. It involves marketing through digital media and platforms such as desktop computers, mobile phones, social media, search engines, and websites. Digital marketing campaigns employ various techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, and mobile marketing.
Digital marketing has become prevalent as digital platforms have become increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops. A digital marketing strategy allows businesses to leverage different digital channels to connect with existing customers and individuals interested in their products or services, build a brand, provide a great customer experience, and bring in more potential customers.
