what is digital marketing and how does it work

Digital marketing is the use of digital channels such as websites, social media, mobile apps, search engines, email, and other online platforms to promote and sell products and services. It involves strategies and techniques that help businesses connect with their target audience online to increase brand awareness, engagement, and sales. Unlike traditional marketing, digital marketing allows for interactive communication, precise targeting, and measurable results through analytics and data-driven decision making. How it works: Businesses create and disseminate content and advertisements through these digital channels. They use tools like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing to reach potential customers. Digital marketing campaigns are tailored to specific audience segments to maximize effectiveness. Metrics and analytics track how people interact with the content, enabling marketers to optimize campaigns and improve return on investment (ROI). In summary, digital marketing helps businesses meet consumers where they spend much of their time—online—and allows for dynamic, data-informed promotion strategies that can be adapted in real-time for better impact.