what is display ads

Display ads are a type of online advertising that use images, videos, or gifs to visually showcase a brand or product and encourage users to take specific actions, such as clicking to visit a landing page, filling out a form, or making a purchase. Display ads can appear on websites, apps, or social media platforms, and are usually charged on a cost per click (CPC) basis. They are effective for remarketing to interested users, increasing brand awareness, promoting products and services, and keeping a brand at the top of consumers' minds. Display advertising is measurable, cost-effective, flexible, and accessible, and works well on its own or in combination with other marketing techniques. There are many types of display advertising, including banner ads, desktop and mobile leaderboard ads, and square, landscape, or skyscraper formats with images, copy, and a strong call to action (CTA) to entice users to click. Display ads can be targeted to specific demographics, locations, and behaviors, and can be used to build or maintain brand awareness and foster loyalty.