what is display advertising

Display advertising is a type of online advertising that combines text, images, and a URL to promote a product or service. These ads can appear on third-party websites, social media platforms, or within various apps, and they are typically charged on a cost per click (CPC) basis. Display ads are visually appealing and can feature elements such as animation, videos, and interactive content. They are used to attract the audience of a website or digital platform to take a specific action, such as clicking through to a landing page or making a purchase. Display advertising is a measurable, cost- effective, and flexible form of advertising that can work well on its own or in combination with other marketing channels