An election campaign is an organized effort by political parties to win the trust of voters and present their ideas and policies to the public. It provides an opportunity for political parties to mobilize their supporters and make a direct appeal to the voters. Election campaigns are conducted to have a free and open discussion about the candidates and parties, helping voters make educated and informed decisions on election day
. In the context of a democratic election, the campaign period is a time when candidates contact their voters and use various techniques to reach and persuade them, such as through traditional and new media, public events, and written materials
. In India, for example, election campaigns take place for a two-week period between the announcement of the final list of candidates and the election day
