Email marketing is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. It involves sending commercial messages, typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. Email marketing can help make customers aware of a businesss latest items or offers by integrating it into marketing automation efforts. It can also play a pivotal role in marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged.
Email marketing strategies commonly seek to achieve one or more of three primary objectives: building loyalty, trust, or brand awareness. A marketing offer email is essentially any campaign sent with the goal of driving a direct response, such as a purchase or sign-up. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. It is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent.
