Enterprise SEO is a large-scale, strategic approach to search engine optimization that focuses on improving search engine rankings for a large, enterprise company. It involves applying SEO techniques to thousands or even millions of pages to improve a site’s overall organic presence and revenue. Common enterprise-level SEO approaches include scaling content, ongoing technical SEO management, and automation. Enterprise SEO requires more strategy, planning, and patience than regular SEO, and it involves the implementation of strategic outreach to publications, partners, and influencers to amplify social media campaigns to targeted audiences for better marketing ROI. Enterprise SEO also involves integrating SEO with web development to enhance user experience and boost engagement metrics that may help search performance. Enterprise sites require enterprise tools, and there are even dedicated enterprise SEO platforms available. Here are a few examples of the types of sites that might need enterprise-level SEO:
- Fortune 500 company
- Large ecommerce site with 10k+ pages
- Business with multiple locations
- Enterprise business with several websites
Implementing SEO enterprise-wide can be challenging, and it can be hard to ensure you get end-to-end SEO right. However, when done well, enterprise SEO can help brands further dominate in their industry.
