what is ethis

Ethos is a Greek word that means "character" and is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology, as well as the balance between caution and passion. In rhetoric, ethos refers to the credibility or authority of the speaker and is one of the three artistic proofs or modes of persuasion, along with logos and pathos. Ethos is used to convey the writers credibility and authority, and it relies on the writers good character or reputation to build trust with the audience. Ethos can be achieved in writing by demonstrating that the author is a trustworthy source of accurate information. Some examples of ethos include advertisements where doctors recommend a product, murder mysteries where the main character is a professional detective, and political speeches where a candidate talks about their relevant experience.