what is ethnocentric approach

The ethnocentric approach is a method of international staffing where key positions in a company's foreign operations are filled by employees from the company's home country. This approach is based on the belief that the practices of the home country are superior to those of the host country. It is often used when the parent company needs to maintain tight control over its foreign subsidiaries, transfer company values, and ensure continuity of its operations and culture. The approach has benefits such as effective communication and coordination between the parent company and the foreign subsidiary. However, it can also lead to a lack of understanding of local markets and cultures. Other approaches to international staffing include the polycentric, regiocentric, and geocentric approaches