Ethos, in rhetorical analysis, refers to the establishment of the writer's credibility, authority, and trustworthiness in their argument
. It is one of the three main appeals, along with pathos and logos, that writers use to make their arguments more persuasive
. Ethos can be demonstrated through the writer's tone, credible sources, professionalism, and research
. A writer may show ethos by taking care to present more than one side of an issue before arguing for their own side, using counterarguments to show an opposing side, and drawing upon legal precedents or rulings in other court cases
. In summary, ethos is an essential component of rhetorical analysis, as it helps to establish the writer's credibility and authority, making their argument more persuasive to the audience.
