what is event count in google analytics

11 months ago 21
Nature

Event count in Google Analytics refers to the number of times an event is triggered on a website or app. An event is a users specific action on a site, such as clicking a button, playing a video, or submitting a form. By tracking events, website owners can gain insights into user behavior and measure the success of specific actions on their site. In Google Analytics 4, events are tracked using the Measurement Protocol, which sends data to the Google Analytics servers. The Events report in Google Analytics 4 shows the total number of times each event was triggered during a specified time period, as well as information on the event category, action, label, and value.