what is executive summary in business plan

An executive summary is a brief introduction and summary of a business plan. It is typically 1-2 pages long and should be concise, engaging, and easy to read. The executive summary should provide a snapshot of the business, including its goals, products or services, and financial plan with sales forecasts. It should also highlight the problem the business solves and what its asking from its readers. The executive summary should be written last, after the entire business plan has been finalized. It should mimic the sections found in the business plan and provide enough information to intrigue the reader to read the rest of the plan. The executive summary is essential for informing anyone outside of the business, including investors and bankers, and is often the only part of the business plan that busy executives and potential investors read.