what is fashion marketing

Fashion marketing is a branch of marketing that deals with the advertising of clothing and accessories to a specific target market. It involves identifying the target market that the clothing will be aimed at, deciding how products will be displayed in stores, and staying on top of trends. Fashion marketing is the process of advertising clothing and accessories to the desired target audience. It is a constantly evolving industry, combining areas from events and PR to social media and advertising. The main areas of responsibility that will be outlined in a fashion marketer job description include strategy creation, creativity, and analyzing metrics and results to decipher what worked and what didn’t. Fashion marketers can be responsible for promoting a particular product, a collection, or even the whole brand. The end goal of fashion marketing is to boost sales and make profits. To be successful in this career, one needs to have a background in marketing, knowledge of analytics and consumer trends, and a keen eye for the perfect point in which to launch a campaign to make the right impact. Some of the careers in fashion marketing include buyer and account executive.