what is fashion merchandising

Fashion merchandising is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. . It is the business of fashion, predicting and promoting upcoming trends. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion merchandising is a dynamic field that requires skilled managers to showcase the latest products and trends to an increasingly fashion-conscious buying public. Fashion merchandisers may work within retail operations as buyers who select product lines and create promotions to enhance both brand and market share. Others work directly for designers and fashion labels placing products in stores, finding shelf space, and managing marketing. In the fashion industry, there are two different merchandising teams: the visual merchandising team, and the fashion merchandising team. The visual merchandising team is in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team is involved in the production of fashion designs and distribution of final products. Aspiring fashion merchandisers can start their careers with a part-time job or internship at a local apparel store. Most fashion merchandising jobs only require a bachelors degree. These professionals often pursue a degree in fashion merchandising or fashion design.