what is fast fashion

Fast fashion is a business model that involves producing cheap, trendy clothing quickly and bringing them to retail quickly while demand is high. It is a relatively new phenomenon that causes extensive damage to the planet, exploits workers, and harms animals. Fast fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity and then discard them after a few wears. The underlying issue with fast fashion is the speed at which it is produced, putting massive pressure on people and the environment. Recycling and small eco or vegan clothing ranges are not enough to address the waste, the strain on natural resources, and the myriad of other issues created by fast fashion. Slow fashion offers an alternative, with mindful manufacturing, fair labor rights, natural materials, and lasting garments.