Folk can refer to different things depending on the context. Here are some possible meanings:
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People in general: Folk can be used to refer to people in general, especially those of a particular group or type. For example, "Some folks think the law should be changed".
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A certain kind or class of people: Folk can also refer to a certain kind, class, or group of people. For example, "media folk".
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Folk music: Folk can refer to a genre of music that includes traditional folk music and the contemporary genre that evolved from it during the 20th-century folk revival. Traditional folk music has been defined in several ways, such as music transmitted orally, music with unknown composers, music that is played on traditional instruments, and music about cultural or national identity.
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Culture, tradition, or history of a group of people: Folk can refer to the culture, tradition, or history of the inhabitants of a land. For example, "folk culture".
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Family or relatives: Folk can also refer to ones family or relatives, especially one's parents. For example, "I'll be spending the holidays with my folks".
In summary, folk can refer to people in general, a certain kind or class of people, folk music, the culture or tradition of a group of people, or one's family or relatives.