what is footfall in cinema

Footfall in cinema refers to the number of people who watch a movie in a cinema theater over a specific period. It is the headcount of people watching films in theaters, and it gives an idea of how the film did at the box office. Footfalls are the total number of tickets sold or films watched by the audience in the theater. In the Indian box office model, footfalls refer to the total number of tickets sold. Footfalls can be used to determine the success of a movie, and the highest footfalls in India are listed on IMDb. According to GroupMs This Year Next Year – 2023 report, ad spends on cinema have grown back from Covid lows to Rs.665 crore in 2022.