what is fttb 49ers

FTTB stands for "Faithful to The Bay," which is a brand campaign of the San Francisco 49ers football team. The campaign emphasizes the teams loyalty to the Bay Area and its fans, and it includes a custom-fitted pillow provided by Mattress Firm to every 49ers player to help optimize their sleep and performance. The FTTB campaign is also the teams motto-(FTTB).html).