what is gen c

Generation C is a term used to describe a group of people who are "connected consumers" and are defined by their behavior, values, attitudes, and digital lifestyle. Unlike other generations, Gen C is not bound by age, wealth, geography, or ethnicity, but rather by connectivity. Members of Gen C are "digital natives" who have integrated technology into every aspect of their daily routine and are fully immersed in content creation, social networks, online videos, product review sites, and smart technology. They are not just consuming content but are also creating it. Gen C lives in a digital world and gives little to no attention to traditional media like TV, radio, and print. Although the term Gen C was initially used to describe connected consumers, it has also been used to describe the emerging generation of people being born into a world during an unprecedented global pandemic, known as Generation Covid.