PPC stands for pay-per-click advertising, which is a system that enables businesses to advertise on Google and other search engines. In this system, advertisers bid on keyword phrases relevant to their target market and pay when ads are clicked. Google Ads is Googles pay-per-click advertising solution, which allows businesses to bid on keywords and display ads when people search for businesses like theirs on Google. PPC advertising is a powerful, cost-effective way to raise brand awareness and drive qualified traffic to a website, boosting sales and other conversions.
PPC advertising is different from search engine optimization (SEO), which is the process of optimizing a website to rank higher in organic search engine results. While SEO can drive "free traffic," it can take a lot of time, effort, and cost to achieve organic rankings on the keywords a business wants to rank for. PPC advertising, on the other hand, can provide immediate visibility and results.
Some key features of PPC advertising include:
- Bidding: Advertisers bid on keywords relevant to their target market and pay when ads are clicked.
- Customization: Advertisers can customize their message and showcase what they have to offer as people search on Google.
- Cost-effectiveness: When PPC is working correctly, the fee is trivial because the click is worth more than what the advertiser pays for it.
Overall, PPC advertising is a powerful tool for businesses to drive traffic to their website and increase conversions.
