Google AdSense is an advertising program run by Google that allows website publishers to earn money by displaying text, images, video, or interactive media advertisements that are targeted to the site content and audience. Advertisers pay to promote their products, and AdSense matches ads to a publishers site based on its content and visitors. The ads can generate revenue on either a per-click or per-impression basis, and the amount earned can vary depending on the advertisers bids for different ads.
Here are the key steps involved in using AdSense:
- Sign up for AdSense and make your website available for ads.
- Add the ad code to your site and choose where you want the ads to appear.
- Advertisers bid to show in your ad spaces in a real-time auction, and the highest paying ads show on your site.
- Google handles the process of billing all advertisers and networks for the ads on your site to ensure you receive your payments.
AdSense is free to sign up for, and in Q1 2014, Google earned $3.4 billion through AdSense. AdSense is also a participant in the AdChoices program, and AdSense ads typically include the triangle-shaped AdChoices icon. In 2021, over 38.3 million websites use AdSense.
