Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is a platform that collects data from websites and apps to create reports that provide insights into businesses. Some of the key uses of Google Analytics include:
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Tracking website performance: Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.
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Monitoring user behavior: Google Analytics offers information about user behavior that can be critical for businesses. It enables users to measure their website’s performance, see if their marketing efforts are working, get inspiration for which type of content to create or products to list on their website, and divide users into different segments (like age, gender, country, device, etc.) to see which ones are more engaged.
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Providing customer insights: Google Analytics gives users the tools they need to better understand their customers across devices and platforms. It allows users to get a complete understanding of their customers, uncover new insights, and anticipate future customer actions with Google’s machine learning to get more value out of their data.
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Customizing metrics and dimensions: Metrics and dimensions may be customized in Google Analytics. This platform is capable of capturing a wide range of valuable information.
Google Analytics acquires user data from each website or app that has the tracking code installed, and then processes and aggregates the data based on particular criteria. It is easy to set up for anyone with a Google account, and it is free to use.
