Google Sandbox is a term used by some SEOs to refer to the situation where new websites are not ranked well in Google search results. It is believed to be a filter or part of the Google algorithm that doesnt allow new websites to rank high in search results. Google has never admitted that the sandbox filter exists, but some of the effects of the sandbox make sense for a newly launched website. A new site won’t have the same level of authority that an older website will have, so it’s possible that new websites have to wait a certain amount of time before they can rank high. The Google Sandbox period is estimated to last for 6 to 8 months, but it can last anywhere from a few weeks to several months.
While it might seem concerning to new webpage owners, the effects of Google Sandbox don’t last long. Once this period passes, your website will be able to rank for keywords you’re targeting. There are a few key indicators that can demonstrate that your website is in the Google sandbox, such as low traffic, low rankings, and low visibility. To reduce the Google sandbox period, you can create social media accounts for your brand, run ads, and keep your audience engaged. Link all activity from your webpage to social media since this gives Google the authenticity of your webpage. Building authority and trust with Google takes time, but continual SEO efforts can help reduce the time spent in the sandbox.
