what is graphic design

Graphic design is the practice of visual communication, using imagery to convey information and concepts to a viewer. It is a profession, academic discipline, and applied art that involves projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts, and its practice involves creativity, innovation, and lateral thinking using manual or digital tools. The role of the graphic designer in the communication process is that of an encoder or interpreter of the message, working on the interpretation, ordering, and presentation of visual messages. Graphic design uses the aesthetics of typography and the compositional arrangement of text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. Today, the graphic design industry spans many different disciplines and specializations, including logo creation, user experience (UX) design, and marketing.