what is grounded theory

Grounded theory is a qualitative research method that involves the systematic collection and analysis of empirical data to develop theories. It is an inductive approach where new theories are derived from the data through an iterative process of data collection, analysis, and theory development. The process is deliberately cyclical, involving the generation of substantive codes from the data, which then leads to the development of a theory. Grounded theory is used to analyze social processes and relationships and can be applied to various disciplines. It is a systematic methodology that contrasts with the traditional scientific model of research, as it does not start with an existing theoretical framework or hypotheses, but rather allows the theory to emerge from the data