GTM stands for "go-to-market" and refers to a strategy that organizations use to deliver their unique value proposition to customers and achieve competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction to a new market. The goal of a GTM strategy is to enhance the overall customer experience by offering a superior product and/or more competitive pricing. Developing a GTM strategy involves conducting an accurate definition of the target market, researching the product or service, and determining the pricing strategy.
It is important to note that GTM can also refer to Google Tag Manager, which is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are small snippets of code that track user actions and collect data, and GTM allows you to manage and deploy these tags from within its software instead of in your website code.
