what is harley davidson

Harley-Davidson is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. It was founded in 1903 by William Harley and Arthur Davidson, along with Arthurs brothers Walter and William Davidson. Harley-Davidson is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. The company is known for its style of customization that gave rise to the chopper motorcycle style. Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) platforms. The company has a five-year strategic plan (2021-2025) called The Hardwire, which is designed to enhance the desirability of Harley-Davidson and fuel its unique lifestyle brand.