Headless commerce is an e-commerce architecture where the front-end (head) is decoupled from the back-end commerce functionality, allowing the front-end to be updated or edited without interfering with the back-end. In traditional e-commerce platforms, the front-end and back-end are coupled, which can make it difficult to make changes without disrupting operations. With headless commerce, the front-end communicates with the back-end via APIs, and there is no code intertwined with the backend database that stores content. This allows frontend developers to adapt endpoint layout as needed with no disruptions to the customer experience.
Headless commerce offers several benefits, including:
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Flexibility: Headless commerce allows businesses to adapt the customer experience across various touchpoints without impacting backend processes like inventory management and order fulfillment.
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Customization: Headless commerce gives brands the tools to build custom experiences that shoppers can’t get anywhere else, allowing brands to enrich the customer experience.
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Cost savings: With headless commerce, businesses can save costs by building custom experiences that shoppers can’t get anywhere else, driven by common commerce services such as promotions, inventory, product information, and more.
Headless commerce providers include Dynamics 365 Commerce, Brink Commerce, Swell, Shogun, Commerce.js, Oracle CX Commerce, Shopify, Magento, Commercetools, Crystallize, Fabric, Salesforce Commerce Cloud, Nacelle, BigCommerce, Slatwall Commerce, Bagisto, Enkarto, and Slixta.
