what is headline in newspaper

A headline is the title or text that appears above a story in a newspaper, magazine, or online page. Its purpose is to quickly and briefly draw attention to the story and provide a brief summary of its contents. Headlines can be written by a copy editor, the writer, the page layout designer, or other editors. They can be standard or label headlines, with the former being the kind of heads were used to from a lifetime of exposure to print media. Headlines need to be accurate, first, and to fairly reflect the theme of the story. They should be clear, specific, and interesting enough to draw readers into reading the article. Headlines are becoming increasingly important in the internet age, as they capture the reader's attention and serve as source material for search engines.