what is hnw customers in hdfc bank

HNW (High Net Worth) customers are individuals who have a high net worth and require specialized banking services. HDFC Bank offers exclusive privileges and banking services to HNW customers through their special programs - Imperia, Preferred, and Classic. These programs provide personalized attention to HNW individuals and offer a range of benefits such as dedicated relationship managers, preferential pricing, and customized investment solutions. To become a Preferred Banking Programme customer with HDFC Bank, an individual needs to have an initial funding of Rs 5,00,000 for Savings Accounts and Rs 10,00,000 for. HDFC Banks Private Banking services also cater to HNW and Ultra HNW individuals, groups, and establishments.