what is impression in digital marketing

In digital marketing, an impression refers to the number of times an advertisement or any other form of digital media is displayed on a users screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM (cost per mille) campaigns ideal for businesses intent on spreading brand awareness. Impressions are important because they provide a simple representation of how many people are seeing ads within a particular channel, and calculating the number of impressions a campaign generates is one of the simplest ways to ascertain how far an advertising channel really reaches. Impressions are also used to measure the performance of most types of online marketing campaigns, including email, ads, social media marketing, or blog content on your website. Measuring impressions in digital marketing is much more quantifiable compared to measuring traditional marketing tactics.