what is impression on linkedin

LinkedIn impressions refer to the number of times your post, video, update, or article appears on someones LinkedIn feed. An impression is counted when your content is displayed or seen by a user on their LinkedIn page, whether they engaged with it or not. Impressions are the total number of exposures to your content, which can include the same person seeing your content multiple times. LinkedIn counts impressions as the number of times your content “is at least 50% in view, for at least 300 milliseconds on a signed-in member’s device screen or browser window” . Impressions are a crucial element in determining your contents reach and success on the platform. By focusing on creating quality content, posting regularly, and using relevant keywords and hashtags, you can boost your impressions, resulting in increased visibility and reach.