what is industrial psychology

Industrial psychology, also known as industrial-organizational psychology or I-O psychology, is a field of psychology that focuses on the scientific study of human behavior in organizations and the workplace. The goals of industrial and organizational psychology are to better understand and optimize the effectiveness, health, and well-being of employees in the workplace. The field uses a range of scientific methods, including quantitative and qualitative research, to study, analyze, and understand human behavior in the workplace. Some of the key areas of focus in industrial psychology include recruitment, selection, and placement, training and development, performance measurement, workplace motivation and reward systems, quality of work life, structure of work and human factors, organizational development, and consumer behavior. Industrial psychologists are scientist-practitioners who have expertise in the design, execution, and interpretation of research in psychology and who apply their findings to help address human and organizational problems in the context of organized work.