The Instagram repost button is a new built-in feature that allows users to easily reshare public Reels and posts directly to their own feed while automatically crediting the original creator. It works similarly to TikTok's repost tool or Twitter's retweet function. Key points about the Instagram repost button:
- It appears as a circular arrows icon (like two arrows in a loop) below a public post or Reel, next to the like, comment, and share icons.
- Tapping the repost button shares the original content on your profile feed, not just in Stories, so the repost stays visible until you remove it.
- You can add a short comment (up to 60 characters) to the repost via a thought bubble icon that appears when reposting.
- The reposted content is saved in a dedicated "Reposts" section or tab on your profile between "Reels" and "Tagged photos."
- The original creator is notified and automatically credited on the reposted content.
- You can undo a repost by tapping the repost button again and confirming removal.
- Only public posts and Reels from public accounts can be reposted (private accounts are not supported).
This feature simplifies resharing on Instagram without needing screenshots or third-party apps, and it helps amplify content from creators, brands, or friends more transparently and easily.
