A keratin treatment, also known as a Brazilian blowout or Brazilian keratin treatment, is a chemical procedure that can make hair look straighter for as long as 6 months. During the treatment, a stylist applies a keratin-based product to the hair and then uses a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny look. Keratin treatments work to smooth the hair’s cuticle, which gives the strands a shiny look, and can also cut down on drying time. The treatment can be very effective if you have coarse or unruly strands. Some hair stylists prefer to blow dry the hair first and apply the treatment to dry hair. They’ll then flat iron the hair in small sections to seal in the treatment. The whole process can take several hours.
However, keratin treatments can come with side effects and health risks. Some keratin treatments contain unsafe ingredients, such as formaldehyde, which can cause health problems. Additionally, the treatment can be expensive. If you’re not sure if a keratin treatment is right for you, it’s important to weigh the pros and cons.
Benefits of a keratin treatment include:
- Silky hair
- Reduced frizz
- Increased shine
- Stronger hair
- Hair becomes more manageable
Results of the treatment can last up to a few months if a person cares for their hair appropriately, uses suitable products, and does not wash it too frequently.
