what is keyword targeting

Keyword targeting is the process of selecting certain words or phrases relevant to the product or service on your website and ad copy to achieve a top listing in the search engines. It involves using keywords that are relevant to your product or service in website and ad copy to improve visibility in search engines. Proper keyword research is vital to determine which keywords your business should be targeting. Keyword targeting can be used to target ads based on publisher data, such as keywords that identify the section of a site where the ad request originates or what language is used on the page. It can also be used to show display or video ads to people who search your keywords or visit webpages that contain your keywords. Effective keyword targeting is key to generating web traffic and revenue, and it gives you the best opportunity to rank as high as possible in search engine results pages.