what is kol stand for

KOL stands for "Key Opinion Leader." A Key Opinion Leader is someone who is an expert or authority in a particular field whose opinions are respected and influential among their audience or community. KOLs are often trusted for their expertise and credibility rather than just their popularity or follower count. They frequently work full-time in their field, which can include sectors like medical, scientific, financial, environmental, technological, beauty, fitness, and more. Unlike regular influencers, KOLs are perceived as authentic and highly knowledgeable experts who can significantly impact opinions and purchasing decisions.