what is lego insiders

LEGO Insiders is a loyalty program that welcomes everyone to join the LEGO community. It is a replacement for the LEGO VIP loyalty program, which was launched on August 21, 2023. The program is free to join and participate in. As a member, you can earn points by purchasing LEGO products and redeem them for rewards such as coupons and exclusive merchandise. You can also earn bonus points by scanning the QR codes in each sets manual. The program only applies to purchases made on LEGO.com and official LEGO stores. To become a LEGO Insider, you need to sign up and receive a digital card that you can download to your smartphone. The program has a "Treasure Hunt" for LEGO Insiders, which is one of the early perks of the program.