Life is Beautiful Festival is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada, United States. It debuted in 2013 as a three-day event and has grown to become one of the worlds highest-grossing festivals. The festival features some of the hottest acts in the music industry, plenty of food and drink, a learning center, art, and even a Ferris wheel. The festival aims to unite people around artistic experiences ranging from music to street artists such as Shepard Fairey, brands pooling together for experiences, small businesses, and food, among other things. The festival has contributed over $185 million of economic impact for the city of Las Vegas measured by a third party. The festival is held annually in September.